TVSquad

Sure, we always talk about NBC, how they are usually fourth in the ratings and and they don't give shows a chance and they show Deal Or No Deal way too many times, but they are number one in one important area: selling ad time for this fall.

The network has already sold $1.9 billion (yes, that's with a B, as in Bionic Woman) of advance advertising sales for this fall's prime time schedule. And they did this even though they didn't do a regular upfront and didn't have pilots to show. That's $100 million more than they did last year.

It is an interesting time for television that we live in. This is not your grandfather's TV, where they had three channels ... and they liked it! And when changing the channel involved telling you to take your Toughskins covered butt over there and turn the big dial. Grandpa's version of TV is being challenged on all fronts by cable, and it's really not fairing well.

Yet another article, this time from the L.A. Times, takes a look at the damage that has been done. Some highlights: For the just concluded sweeps period, NBC was down 27% in adults 18-49. 27%! ABC lost over 20% of young adults. The other networks also posted double digit losses. The scary bit though, for the traditional networks, is that the number of people watching television is up 2%, and for the season the ad supported cable networks are up 7%.

That was one of the many insights that NBC head Jeff Zucker had on Charlie Rose last night.

Charlie wanted to know what the top five shows in the ratings were, and while Zucker mentioned shows like Grey's Anatomy, Desperate Housewives, and House, he also included Heroes in that bunch. He named Heroes and four other shows and said "those are the top five." Now, I love Heroes as much as the next person, but I don't really remember it being in the top five that much (if at all). Top ten or twenty? Sometimes I guess, but not top five.

(S03E14) "I bet you wish you had more than one God now, eh?" - Ravi Kapoor as Earl's doctor

Boy, that Jeff Zucker is one hell of an actor, isn't he?

Generally, I love it when a high-paid executive is willing to make fun of himself for his company. Case in point; when Les Moonves talks to Dave Letterman on the phone I think it's hilarious. The key, however is that the executive in question has to be able to effectively deliver a joke. I think My Name is Earl missed an opportunity for some real nice comedy. Too bad Jerry Seinfeld didn't have another movie to promote.

It's getting hard keeping track of what's going on at NBC. The Peacock Network first announced that they weren't going to do an upfront presentation this year. Then came word that they would. And now comes word that they, well, aren't doing an upfront presentation, but they are doing is changing their programming from a "fall to spring" schedule to a "52 weeks, year round" schedule.

Remember all that talk about NBC not having an upfront this year, and maybe not have them ever again? Never mind.

Maybe it was just strike-induced crazy talk, but NBC has changed its mind about having an upfront this year, and the other networks are going to have one too. It sounds like ABC, CBS, and FOX are going to have the regular upfronts in New York City that they have every year, while NBC hasn't really disclosed what they are going to do. It might be a stripped-down upfront or it could be the same big presentation they give every spring. The network will probably make an annoucement later this week.

First Carson Daly got a lot of heat (and hecklers) for going back to work while the Writers Guild of America strike was still going on. And now NBC has rewarded his loyalty by firing nine Last Call with Carson Daly employees, including three of those writers.

A lot of people are worried that NBC has suddenly changed into a reality/game show channel. Not only has NBC had Deal Or No Deal, The Apprentice, 1 vs. 100, and The Biggest Loser on the schedule for a few seasons, they now also have American Gladiators, Nashville Star, a game show hosted by Dennis Miller called Amnesia, America's Favorite Mom, and My Dad Is Better Than Your Dad. And don't forget the Bernie Mac reality show Welcome to the Family. They aren't the only network to have reality/game shows, but they seem to be taking the lead in getting the most on the air (and canceling scripted shows).

Now NBC chief Ben Silverman tells The Los Angeles Times that he meant that this is just a temporary thing, because of the strike. They are still picking up scripted sitcoms and dramas and things will go back to normal after the strike is over.

This seems to be NBC Announcement Week. A day after we reported that the Peacock network was going to scrap their upfront presentation this year comes this news: they're getting rid of pilot episodes too!

Jeff Zucker says that pilots are too expensive and often aren't even a good indication of what the rest of the show's episodes will be like (we've seen this with many shows recently - the first episode is big and expensive and incredible and then the following episodes...not so much). Also, many shows never even get beyond a pilot episode, so he doesn't want to spend millions on pilots.

We cover the network upfronts (that week in may when ABC, CBS, NBC, and FOX unveil their new shows) pretty extensively here at TV Squad. But that's a May tradition that might have seen its last days.

NBC head Jeff Zucker says that because of the writers strike, NBC might not do an upfront at all this year. They certainly won't do a big presentation at Radio City Music Hall, though they will still use that time to "sell the inventory." In fact, Zucker says that the upfronts might be a thing of the past even if there wasn't a writers strike going on.