TVSquad

(S02E04) "That was beautiful. Are you going to say Grace now?" - Peggy's mom, to the priest

This episode brought a big smile to my face for one reason: Pete was wining and dining the Gorton's people! I grew up a few blocks away from the Gorton's headquarters, so it was great to see them as the latest client of Sterling Cooper. Hopefully we'll see them in the future too as we've repeatedly seen Belle Jolie, Utz, and Mohawk Airlines.

The rest of the episode shows how intricate this show is. It sort of worries me in a way. How can people who didn't see the first season get into this show, the characters, the rhythms, the seven different stories that each character is carrying around with them? How does the show grow in viewership? I don't know. I just know I love it and other dedicated fans do too, and I hope that's enough for many years to come.

(S02E03) "Some glib ad man, in that suit, cigarette perfectly in hand, not a hair out of place...here to tell him he's a bad boy?" - Jimmy's wife Bobbie, explaining to Don while Jimmy hates him

I was eating a sandwich (late dinner) while watching this episode of Mad Men, and you know what I was eating with it? Utz potato chips! I actually bought them specifically for the episode today because I knew that one of the plots had to do with an Utz account that Sterling Cooper was handling. This could be a trend, eating/drinking/using a product that a Mad Men plot revolves around. I'm not saying I'm going to be wearing Belle Jolie while watching an episode, but if there's one show that could make me do it it's this one.

Now, who does everyone think Jimmy was modeled after?

When Matt Weiner was a successful sitcom writer -- CBS's Becker -- he had this idea for another kind of show. He couldn't figure out how to pitch it, so he wrote a sample script. The Sopranos' creator David Chase read it and hired him. After copping a couple of Emmys for his work on that HBO drama, Weiner finally got his spec script sold. Now, Mad Men has earned 16 Emmy nominations and Matt Weiner is working on the second season of the show.

Recently, for TV Week, I interviewed Matt about the Emmy nominations. Here are some other thoughts he shared with me about Mad Men:

TVS: What's the show all about to you?

Matt Weiner: A lot of the episodes are about "who am I." A lot of the shows are about what's embarrassing. A lot of it's about denial, about how we juggle our work and our private lives. A lot of the issues that came up in the early 1960s are really hitting us right now.

Would you like to see more nudity and profanity on network television?

It's no secret that the networks are losing ground to the cable channels when it comes to original scripted programming, especially dramas. Just take a look at the Emmy nominations for Best Drama this year and you see that three of the six nominated are from cable: Mad Men, Damages, and Dexter). And the three that are from the networks are shows that have been a while and are (arguably) on the back nine when it comes to their life: Boston Legal, Lost, and House. While the network shows obviously get more viewers than cable, cable (and online) is the place to go for more creative content and buzz.

Wired's Epicenter blog has a piece about how the more free world of cable television is hurting network TV.

Hey, let's all mark our calendars, because it's a big day in the TV world. Now all the people who aren't watching According to Jim on TV can not watch it on DVD.

Season one of the ABC comedy (it's a comedy, right?) will be released on Oct. 21, 2008. It's part of a deal ABC Studios inked with Lionsgate Home Entertainment to distribute select titles on DVD. Season one of Reaper is next on Nov. 4, followed by Boy Meets World (which was discontinued in 2006), Hope and Faith, and 8 Simple Rules.

That's interesting, because I've got Season one of 8 Simple Rules here (no, I didn't buy it, a publicist sent it to me), and it's from Buena Vista Home Entertainment. So Lionsgate must be taking over distribution.

(S02E02) "Supermarket checkout girl? The conversation must be stimulating." - Joan, to Paul, about his new girlfriend

It must be hard to deal with the death of an actor on a current show. Not just the death itself, of course, but how to deal with the fact that the actor won't be playing the character anymore. On some shows, one of the leads dies, and you're left with either replacing the character with another actor, ending the show completely, or having the character die on the show too. I didn't think Mad Men would even deal with the character of Pete's dad (played by Christopher Allport, who died in January), since he was only in one episode of the first season. They could have easily referred to him, sight unseen. But they've chosen to have him die in the American Airlines plane crash in Jamaica Bay, and this could actually prove to be an interesting catalyst for future Pete stories.

Part of the fascination with Mad Men is the way it plunges the viewer into another time, another place. In the second season premiere last week, the story of Don Draper picked up about a year and a half after the end of the first season. It was February 14, 1962, and while everyone was celebrating Valentine's Day, on the TV was a documentary special in which First Lady Jacqueline Kennedy gave a tour of the newly redecorated White House. Interest in those few clips shown on Mad Men has resulted in a response. AMC is showing the entire Jackie documentary on their web site.

By the way, you might be interested to know that Mad Men creator Matthew Weiner didn't just arbitrarily choose to show this as a backdrop to the episode, even though it was the main thing on TV that night on February 14, 1962. It was being shown on both NBC and CBS (like the first Super Bowl was broadcast on both networks!) and ABC got to rebroadcast it four nights later.

I didn't hear about yesterday's earthquake from the usual sources, CNN or one of the major newspaper web sites. Nope, I heard about it on Twitter! Ah, the days of rapid communication. They're calling it TwitQuake, since everyone in the area of the quake made a note about it on their Twitter pages the moment it happened. It took CNN and Fox News a few minutes to catch up.

The quake made news on the blogs too, including Rich Sommers'. Rich plays Harry on Mad Men, and filming of the show was interrupted. Rich took the picture above showing cast and crew mingling outside the studio. The quake also interrupted things at the Big Brother house (probably a romp in the hot tub) and on Judge Judy (video!). The judge promptly told everyone to shut up because she knows more about earthquakes than anyone else. Sunset Tan also felt the 5.4 jolt but looked fantastic during it.

And if you were wondering, everyone at America's Best Dance Crew is safe.

(S02E01) "There are other ways of thinking about things than the way you think of them." - Duck, to Don

Pepsi had a famous ad campaign in the 1960s with the tag line For Those Who Think Young. That's the title of this episode, but it's not about the ad execs trying to come up with something for Pepsi. The episode is about change. More specifically, the youth change. A young, hip President is in the White House (with a baby), a stylish First Lady gives a televised tour of her home, everyone is having babies, and younger people are being hired by other ad agencies, and Sterling Cooper might have to as well.

But what types of changes are in store for the people of Sterling Cooper?

Mad Men is that rare show that is damn near perfect. Of course, I say "near" perfect though I can't figure out what fault the show has. Everything, from the acting to the writing to the direction to the set design to the music to the costumes - is so well done. Heck, even the secondary characters are drawn in a way you hardly ever see on a television drama.

OK, it is perfect.

Rich Sommer plays Harry Crane, the Sterling Cooper ad exec with the glasses and bow tie. The character is so well written and Sommer plays him so well. You know guys like Harry, whether it's 1960 or 2008. He's the nice, married guy with glasses, but he's not so nice that he isn't above joining in on the sexist talk with his buddies and drinking too much.

Rich was nice enough to talk to me via e-mail while he was filming the second season of the show, which debuts this Sunday (new day) at 10pm on AMC.

Hey everyone! This is a great giveaway, one with several different prizes, all related to (and celebrating the return of) Mad Men to AMC. We've got a Mad Men themed radio that takes iPod input (pictured right), a Mad Men themed Zippo lighter, a season one Mad Men DVD and a Mad Men business card carrying case.

To enter, leave a comment below before 5:00PM Eastern, Friday, August 1 simply telling us why you like Mad Men. As always, we'll randomly choose four winners amongst the eligible entries. Some other details:
Click here for complete Official Rules.

Tonight, the members of the Television Critics Association (including me) gathered at the Beverly Hilton to give out its annual awards. The membership voted on the awards in the month leading up to the press tour; we were given a number of candidates to choose from in various categories. The membership was also asked to choose recipients for an individual Career Achievement award and the Heritage Award, which recognizes a past show that had a big impact artistically and on the industry.

The members didn't reach back too far for the Heritage Award: it was given to The Wire. As for current shows, the members gave Mad Men a bushel of awards: Program of the Year, Outstanding New Program, and Outstanding Achievement in Drama. 30 Rock won for Outstanding Achievement in Comedy, and Tina Fey won the Individual Achievement in Comedy award for her performance. John Adams won the mini-series award; its star, Paul Giamatti, won the Individual Achievement in Drama award. Lorne Michaels of Saturday Night Live received the Career Achievement award.

A complete list of winners is after the jump.

Numbers don't lie -- although some people can manipulate them -- but in all the ways that matter for television, the second season debut for USA's Burn Notice was a 100% hit. The spy caper-drama did something that brings smiles to the lips of all cable execs, it beat first run episodes of ABC and CBS programs.

I'm generally not a numbers person. (I freely admit that I sucked at algebra.) However, the Burn Notice success in Nielsen ratings and key demographics -- 1.8 rating/6 share among adults 18-49 and approximately 5.4 million viewers overall -- is impressive. It built on last season's numbers considerably -- 35% in viewership.

It's somewhat rare when a TV show lives up to massive hype, but Mad Men really is one of those shows. It really is as great as you've heard, and it's great to see AMC putting so much money and time behind it. The second season premieres on Sunday, July 27 (after a July 20 marathon to get non-fans caught up), and below are some videos to give you a taste for what the show is like and what might be in store for the guys and girls at Sterling Cooper.

(And yes, in the new cast photo above, Paul has a beard!)

Is there a new trend in the television landscape? Could be. At the TCA panel for Mad Men, creator Matt Weiner, revealed that the show is only going to run four more years.

That's right, the man has a plan. Each season of Mad Men will jump ahead approximately two years, so that when Don Draper's story comes to an end, it will be 1969. Can you imagine how radically the show will look by the end of the 1960s? With their attention to detail, it'll be amazing.

So what's the trend? It's setting an endpoint for a series. Battlestar Galactica did it, and Lost has as well. Traditionally, American television series run and run and run until the creators choose to end or the network calls it quits which usually corresponds to viewers having tuned out.